Mediaweek Podcast – Magazine Industry – Ep 4
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Mediaweekâs Magazine Industry Podcast
Episode 004
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PANEL
* Erica Bartle - Editor – Girl With A Satchel
* Mia Freedman – Columnist & Blogger – Mamamia
* James Manning – Editor – Mediaweek
* Brenden Wood – Moderator
TOPICS
* Erica Bartle is appearing at this weekend’s Sydney Writer’s Festival
* Latest weekly magazine circulation figures have been released
* Grazia magazine
* Has Grazia dented Harpers Bazaar?
* Famous magazine
* Sarah Grant’s move from the Daily Telegraph to Who magazine
* Dolly v Girlfriend
* What’s the future for the major weekly mags Woman’s Day & New Idea?
* Woman’s Day pays for the story of the designer Wayne Cooper
* Magazine awards events. InStyle holds its Women of Style Awards, marie claire has Prix de Marie Claire, Madison has its Sex Frocks & Rock N Roll awards night, Australian Women’s Weekly has Product Awards.
* Pacific Magazines‘ format plans for their new Prevention health mag
* Melbourne-based magazine retailer Mag Nation looking for a Sydney location
Its Peter Bainbridge editor/founder of the New indy fashion mag Superfoto (Launched Nov 8 2010) for both men/woman, imagine a giant modern version of Interview magazine (NYC) the size of the SMH/NYT’s in great paper stock, 4 times the size of anything in the market. a fashion mag with a deeper read, looks like Paris not Parramatta.
i started Superfoto because most fashion magazines put me to sleep.! print is amazing when thoughtfully considered its still an incredible medium. For the past 4 years I’ve been putting together the online Version of the You Tube of publishing, all provable sitting in a box (GFC) lets fast-forward to 2011 Superfoto is born, (back to print.?) partly because I got bookmarks up the warzoo and i can’t remember what i saw 24 Hrs ago.! right or wrong my thinking is are we at a tipping point where we see the web as a very large gameboy and nothing more.? are we ready for a little old world kaos.? its still seeming impossible to have a meaningful experience on the web given the overload.? its like a racehorse with no finish line.
People have said yeah yeah here we go another Indy, several friends thought this, but when they held the physical copy in their hands and turned those pages they changed their minds, thinking this could actually work if supported by the buyers/planners in Australia, it has International photographers shooting for it, its brilliantly art directed, the broadsheet format is an assault on the senses, its the cinema of print, its something you’d expect to see in Europe or NYC.
My question is: if print is to turn the web-heads back to paper it needs to be genuinely Innovative, it could be argued in the current climate its good money after bad. most smaller formats are flickable akin to TV all sourcing the same content in a smaller space, (the worlds changed we expect Innovation the games very different now) the broadsheet format and curiosity demands you turn every page you can’t be missed, your thoughts.?